Director: Crowns & Owls/ ANORAK
Director: Miles Gillespie/ MJZ
Directors: Adam Azimov & Ellen Wong/ Monks Brand Studio x Elle Original Productions
Directors: Jason Woliner & Ana Fabrega/ Caviar
FIFA x Monks
Director: Hank Perlman/ Hungry Man
Director: Vincent Peone/ ArtClass
Director: David Nutter/ Great Guns
Director: Carl Addy/ The Mill
Director: Adrian De Sa Garces/ Eleanor
Director: Ben/Dave/ Community Films
Director: Javiera Eyzaguirre/ Letca
Director: Bradley Hasse/ Monks
Director: Ben Winter/ Monks Brand Studio x Dictionary Films
Director: Duncan Christie/ Great Guns
Director: Dave Meinert/ Furlined
Director: Nick Jasenovec/ Caviar
Director: Matt Lambert/ PRETTYBIRD
Director: Robert Bisi & Ben Go/ Brand New School
Director: Arni Thor Jonsson/ Spears & Arrows
Fashion Collage Animation & GIF Artist: Chantal Caduff
LA WILL NEVER BE A 5 STAR CITY.
This campaign celebrates what it’s like to be a kid in Los Angeles. As in, the real Los Angeles, with its "5 star” veneer peeled back. It’s not glitzy, it’s not showy, but it’s raw and it’s awesome.
With no paid media, we relied solely on word of mouth, driving our donut truck around town to locate the “coolest kids in school”, invite them and ask them to let their friends know about the #RatedOneStar donut joint. The result? A 2-day nonstop party where we unveiled the new One Star colorways, gave away 500 pairs of shoes and made hundreds of brand loyalists and ambassadors for Converse.
Illustrator/Animator: Dominic Trevett/ Debut Art
Director: Augusto Fraga/ Little Minx
Director: César Martínez Barba/ Monks
Director: Jérémie Saindon/ Antler Films
Director: Marcus Tomlinson/ Radical Media
Directors: Rob Cleary & Curtis Petraglia/ Steelhead
Deutsch LA
/ Framestore
Decoded x Monks
Director: Marcus Tortorici/ Voyager
Director: Rachael Park/ Monks
Intuit BXS x Decoded
Decoded x Monks
Director: Michael Mitchell/ Reflection Pictures
Director: Miguel Angel Liendo/ Mastodonte
Director: Heinz Kobernik/ Monks
Director: Jeff + Pete/ Reverie
Director: Jonathan Notaro/ Brand New School
Director: Jonpaul Douglass
Director: Thomas Schmid, Andreas Bjoern Hansen/ Buck
